How investments in the visitor economy drive broader economic growth
The importance of destination promotion to the visitor economy is well-recognized, but destination promotion also acts as a catalyst of economic development in a broader sense. Oxford Economics’ latest research takes a closer look, yielding a more complete picture of this critical function,
Through a combination of case studies, interviews, literature review, and statistical analysis, Oxford Economics finds that destination promotion fuels development across the entire economic spectrum. In addition to generating jobs and tax revenues by attracting visitors, the activities of destination marketing organizations (DMOs) drive broader economic growth by sustaining air service, creating familiarity, attracting decision makers, and improving the quality of life for residents. Read more.