Tourism Decision Metrics

Tourism Decision Metrics is a desktop market intelligence software developed for market strategists, scenario planners, tourism analysts and capital investors within both public and private sector organizations. TDM is a dynamic tool for international market analysis with data and reports covering 180 countries. The database includes 10-year forecasts based on Oxford macroeconomic model for every major origin and destination pair. Over 30,000 indicators of tourism activity with details on purpose of trip and visitor spend.

In addition, the platform provides tourism “dashboard” reports and economic briefings for all major markets.

The tool itself allows for easy analysis to answer a variety of questions of importance to a destination.

  • Where should I invest marketing?
  • Where should I limit my exposure?
  • Where should we look for future growth opportunities?
  • Who are my emerging competitors within key markets?
  • Which are the highest yielding markets?
  • What does the economic outlook say about tourism prospects over the next 3, 5, and 10 years?
  • What would the effects be of a shift in tourism policy, a change to the economic outlook, or an external shock to the sector?
“Tourism Economics was instrumental in pulling together a very impressive Economic Impact Study for us that accomplished our goals with the various municipalities whose participation is critical to the success of our event. We highly recommend their services and look forward to an ongoing relationship with Adam and his team in the future.”
Mark E. Johnson Grand Prix of Houston