Tourism Market Strategy

The Tourism Economics team has spent the last decade tracking the relationships between economic trends, tourism supply, and actual tourism demand. To assess our clients' market opportunities, we evaluate market share, economic growth, demographic shifts, traveler preferences, advertising response rate, high frequency leading indicators, pricing, industry costs, and risk factors.

Our (and your) competitive advantage is the application of Oxford Economics' renowned models for over 170 countries to predict tourism activity. These tourism models produce concise, actionable market metrics including:

  • Market size and share
  • Visitor preferences
  • Predictive economic indicators
  • Risks
  • Competitive threats
  • Market potential indices

Tourism Economics then offers our clients tailored recommendations on how best to capitalize on opportunities and control risks for the most relevant traveler and geographic segments.

“The Tourism Economics team took on the objectives of the Discover America Partnership as their own. They have been responsive and creative in meeting our research needs. Our success in influencing national tourism policy has been linked to the TE analysis which quantified the potential economic returns of marketing investments and changes in entry/exit policies. Thanks for a job well done. We look forward to working with you again.”
Geoffrey Freeman Discover America Partnership