Tourism Market Strategy

The Tourism Economics team has spent the last decade tracking the relationships between economic trends, tourism supply, and actual tourism demand. To assess our clients' market opportunities, we evaluate market share, economic growth, demographic shifts, traveler preferences, advertising response rate, high frequency leading indicators, pricing, industry costs, and risk factors.

Our (and your) competitive advantage is the application of Oxford Economics' renowned models for over 170 countries to predict tourism activity. These tourism models produce concise, actionable market metrics including:

  • Market size and share
  • Visitor preferences
  • Predictive economic indicators
  • Risks
  • Competitive threats
  • Market potential indices

Tourism Economics then offers our clients tailored recommendations on how best to capitalize on opportunities and control risks for the most relevant traveler and geographic segments.

“Adam and his team from Tourism Economics provided substantial process expertise as well as technical knowledge and valuable insight related to evaluating our client’s market potential across primary markets as a means to guide the country’s destination marketing strategy.”
Brian Tress Ernst & Young