Helen McDermott

Director, Global Forecasting

Helen is the Director of Global Forecasting at Tourism Economics, with more than a decade of experience in economic modeling and consultancy.

She specializes in tourism forecasting and economic impact analysis including Tourism Satellite Account analysis and providing bespoke scenario analysis for various client needs. Helen also manages the Global Travel Service and Global City Travel services, which provide timely forecasts of bilateral tourism flows across 185 countries and 300 cities, plus other core tourism indicators including overnight stays and tourism spending.

In addition to her regular forecasting work, Helen is key to Tourism Economics’ consultancy services. She was involved in Oxford Economics Economic Impact Research, produced on behalf of the World Travel & Tourism Company which measures the contribution of the travel and tourism sector to the wider economy across 185 countries worldwide. 

Helen is also responsible for producing quarterly forecasts for the hotel industry across a range of markets in Europe, the Middle East and Asia in partnership with STR. Further, Helen plays a lead role in providing ongoing support ranging across a spectrum of tourism initiatives with Qatar Tourism Authority, which includes providing forecasts of travel demand to Qatar and detailed accommodation forecasting to aid QTA in developing key policy initiatives.


Helen graduated in 2005 with a degree in Economics from the University of Ulster.


Direct Line: +44 84 4979 2361

Switchboard: +44 28 9266 0669

Email: hmcdermott@oxfordeconomics.com