Diane Scherpereel


Diane came to Tourism Economics from Rockport Analytics where she worked as a market research analyst responsible for economic impact analysis, visitor profile analysis, tourism destination analysis, data collection, data analysis, survey design, feasibility studies, forecasting,report development, and project management. Her projects included international, state and regional destination marketing organizations, global business travel, sporting events (U.S. and international), music festivals, art festivals (international), museums, and engineering and software companies.

Prior to that, Diane was performing economic impact analyses at Northern Arizona University’s Economic Policy Institute. She was the principal investigator for the Comprehensive Economic Development Strategy (CEDS) projects for two of Arizona’s Economic Development Districts,and she also worked on projects funded by the U.S. Department of Commerce’s Economic Development Administration. Diane held other professional positions with Information Resources Inc. (IRI), USAID – Hungary, IBM, and General Electric. 

Diane holds an MBA from New York University, a BSE in Chemical Engineering from the University of Michigan, and a certificate in Data Analytics from the University of Arizona.