Zeek Coleman

Vice President, Americas

Zeek spearheads the delivery of economic solutions to DMO, association, and corporate clients. He has built a reputation for his ability to translate complex data into meaningful insights.

Prior to joining Tourism Economics, he was Head of Marketing for Tourism & Hospitality at ADARA, where his focus was successfully bringing new solutions to market — nurturing both product adoption and customer retention.

Prior to Adara, Zeek led Visit Savannah as Director of Data Intelligence for over a decade, where he specialized in delivering high-quality data and insights.

In both roles, he emerged as a trusted thought leader on how to deploy travel analytics to maximize impact and has solidified himself as a sought-after speaker at industry events.

Zeek brings this skill set into the Tourism Economics product suite, enriching our work in forecasting, economic impact, budget analysis, and the Symphony intelligence platform.