Case Studies
Explore how destinations and travel organizations use Tourism Economics data and insights to solve real-world challenges and drive results.
9 of 11 Results
How Destinations Can Win with Holiday Webpages
We analyzed holiday content across 40 US destinations to see which pages earn reach, which bring travelers in, and which…
Shifting Marketing Success From Page Views to Visitation
How the Website Impact Calculator revealed YoCo Taste Trail Week as Visit York County’s most efficient campaign and helped anchor…
Explore St. Louis Gains a Clearer View of Market Performance
How the team gained a sharper, forward-looking view of market performance through monthly lodging forecasts and direct market intelligence.
Experience Scottsdale: Connecting Brand Marketing to Verifiable Impact
Attribution helped Experience Scottsdale move beyond broad engagement metrics to understand which channels, campaigns, and content showed a stronger connection…
Visit Grand Junction: Making Every Marketing Touchpoint Measurable
Visit Grand Junction unified its marketing data in Symphony, connecting earned media, owned content, and paid campaigns to real visitation.…
Destination Rogers: Using Hotel Data for Stronger Tourism Strategy
How Destination Rogers used lodging performance insights to better understand the tourism value of major events and identify opportunities to…
Driving Demand: What Visit Elkhart County Learned from RV Content Performance
Attribution connects marketing and website engagement to visitation patterns so destinations can understand what influences travel behavior, not just clicks.
Camping World Stadium: Proving Impact to Secure Funding
Camping World Stadium is a high-impact venue that generates significant economic benefits in Orlando and the greater Florida market.
Baylor Football: Beyond the Scoreboard
Baylor football’s 2025 season-in-review scored in more ways than one, significantly boosting lodging performance compared to non-game weekends.