Case Studies

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A desert golf course fairway winds through Sonoran desert vegetation with saguaro cacti and boulder formations, backed by rugged mountain peaks under a hazy sky.

Experience Scottsdale: Connecting Brand Marketing to Verifiable Impact

July 15, 2026 case study

Attribution helped Experience Scottsdale move beyond broad engagement metrics to understand which channels, campaigns, and content showed a stronger connection…
A tall sandstone spire rises from a fog-filled canyon surrounded by red rock cliffs and scrubby vegetation, with clouds rolling through the valley below a partly cloudy sky.

Visit Grand Junction: Making Every Marketing Touchpoint Measurable

July 10, 2026 case study

Visit Grand Junction unified its marketing data in Symphony, connecting earned media, owned content, and paid campaigns to real visitation.…
Arkansas Music Pavilion outdoor amphitheater at night, filled with a large crowd facing a lit stage beneath a white tensile fabric canopy structure with multiple peaked points. Large video screens flank the stage, illuminated by dramatic concert lighting against a dark blue sky.

Destination Rogers: Using Hotel Data for Stronger Tourism Strategy

July 9, 2026 case study

How Destination Rogers used lodging performance insights to better understand the tourism value of major events and identify opportunities to…
Visit Elkhart Country travel brochures

Driving Demand: What Visit Elkhart County Learned from RV Content Performance

June 9, 2026 case study

Attribution connects marketing and website engagement to visitation patterns so destinations can understand what influences travel behavior, not just clicks.
Empty NFL stadium viewed from the end zone, showing yellow goal posts, a bright green football field, and tiered blue seating under a clear blue sky.

Camping World Stadium: Proving Impact to Secure Funding

June 9, 2026 case study

Camping World Stadium is a high-impact venue that generates significant economic benefits in Orlando and the greater Florida market.
Baylor Bears football players huddle together on the field, heads down and arms around each other, wearing green jerseys and chrome gold helmets featuring the BU logo. Player names Bloch and Williams are visible on the jerseys.

Baylor Football: Beyond the Scoreboard

June 9, 2026 case study

Baylor football’s 2025 season-in-review scored in more ways than one, significantly boosting lodging performance compared to non-game weekends.
Aerial view of Nissan Stadium in Nashville, Tennessee, home of the NFL's Tennessee Titans, showing the field, blue and orange seating, and a large exterior welcome sign at dusk.

Tennessee Titans: Securing Record Public Funding for New Enclosed Stadium

June 9, 2026 case study

The Tennessee Titans secured record public funding for a Nashville stadium, backed by economic impact analysis proving its value to…
Close-up of a decorated Christmas tree with a shiny red ornament in focus, surrounded by warm white string lights, red and gold ball ornaments, and green pine branches against a blurred blue background.

Visit Virginia’s Blue Ridge Turns the Holiday Shoulder Season into Opportunity

June 9, 2026 case study

How a first-ever seasonal campaign drove stronger engagement, visitation, and lodging performance during a traditionally softer travel period.