About Tourism Economics
Tourism Economics, an Oxford Economics company, combines travel industry expertise with rigorous economics to answer the questions that matter most to travel businesses worldwide.
Comprehensive Insights for Travel’s Biggest Questions
We answer them with empirically-based insights to inform marketing, investment, and policy decisions.
What’s driving demand, and what are the risks to the outlook? How is the wider economy reshaping the year ahead? What opportunities are we missing? What’s the local economic impact of travel? Destinations, companies, associations, and governments bring us these questions every day.
Backed by Oxford Economics
As part of Oxford Economics, our work is grounded in the global economic models and independent methodology used by decision-makers around the world covering 200+ countries. Founded in 1981, Oxford Economics is one of the world’s leading independent economic advisory firms, made up of more than 450 economists and analysts across 20 offices worldwide.
Economic rigor anchors everything we do, allowing our clients to carry our analysis into boardrooms, planning sessions, and media events with confidence.
Trusted Worldwide
Comprehensive, independent, data-driven analysis trusted by the world’s leading travel organizations
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Unique clients worldwide
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Countries and counting
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Global Oxford Economics offices
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Over Two Decades of Travel Expertise
1981 — Oxford Economics is founded in Oxford, England.
2005 — Tourism Economics is founded by industry veteran, Adam Sacks, to apply Oxford Economics’ forecasting rigor to the questions shaping travel and tourism.
2008 – First release of the Global Travel Service, covering travel for nearly 200 countries
2010 – The Event Impact Calculator is launched in collaboration with Destinations International
2009 – Launched Global City Travel, covering travel for hundreds of cities
2012 – Lodging forecast work is expanded globally in partnership with STR
2019 — Symphony launches, unifying destination data and analytics in one platform.
2021 – US national, state, and congressional district impact models are developed with the U.S. Travel Association
2023 – Tourism Economics extends economic impact models to marketing attribution
2025 — Tourism Economics marks 20 years of service to the travel industry
2026 – Our team expands to more than 100 professionals
Leadership Team
Clients work directly with the economists, analysts, and specialists behind the numbers. We hold ourselves to a high standard: deliver credible and clear insights to help our clients succeed.
Adam Sacks
President
Erik Evjen
Executive VP
George Armitage
Managing Director, Tourism Economics
Dave Goodger
Managing Director, EMEA
Kaitlin DiPaola
Head of Destination Studies, Director of Operations
Michael Mariano
Head of Economic Development
Aran Ryan
Director of Industry Studies
Helen McDermott
Director of Global Forecasting
Christian Savelli
Director, Cruise Analytics
Chuck Davison, CDME
Vice President of Commercial Strategy & Partnerships
Sean Morgan
Head of Travel Industry Research
Travis Napper
Director of Destination Partnerships
Becky Syder
Director
Laura Speicher
Director of Attribution Solutions
Patrick Smyton
Director of Analytics
David Wells
Director of Attribution Partnerships
Michael Shoory
Head of APAC Tourism Analysis
Cindy Decker
Director of Market Insights
Gajender Saharan
Head of Engineering and Product Development
Matthew Dass
Director of Consulting
Geena Bevenour
Director of Marketing
Kieran Ferran
Associate Director
Zachary Sears
Director
Adrienne Siemers
Vice President of Group Sales Strategy
Bring Clarity to Your Next Decision
Whether understanding travel patterns, measuring impact, forecasting demand, or proving return, our team responds to complex travel questions with answers stakeholders can trust.