Travis Napper

Travis Napper has spent his career on both sides of the destination marketing table, which means he speaks DMO before he speaks data. He has watched the industry go from data-starved to data-rich, but noticed that the insights have not always kept pace . That gap is what he spends his time on now, working with DMOs, CVBs, and state tourism offices to turn numbers into decisions instead of just reports. Travis has worked in tourism since 2012, including as Arkansas’s State Tourism Director, where the state posted multiple record years and built one of the first statewide tourism data consortia, and as President/CEO of Experience Ruston, where lodging tax revenue grew more than 60% under his leadership. He holds a CDME designation.