We help associations measure, benchmark, and communicate the role their industries play in the visitor economy.

Associations are often responsible for telling the story of an entire industry. That means helping members, partners, policymakers, media, and the public understand not only what the industry does, but what it contributes.
For industries connected to travel and visitor activity, that contribution can be difficult to see in full. Visitor spending may move through thousands of businesses, multiple sectors, and many different geographies. Some of that activity is captured in standard datasets. Much of it is not.
That leaves associations with an important challenge: building a clear, credible view of their industry’s economic footprint, how it is changing, and why it matters.
Tourism Economics helps associations turn fragmented industry activity into clear economic evidence. We help quantify industry impact, track how conditions are changing, benchmark performance over time, and make the case for your unique goals.
That work can support many association priorities: member communications, annual reporting, media outreach, policy discussions, funding conversations, strategic planning, and industry education.
From custom studies to policy analysis, our team is experienced in helping answer the questions your organization faces.


Travel touches more industries than the ones with “travel” or “tourism” in their name. Associations representing hospitality, attractions, gaming, retail, meetings, events, transportation, and other visitor-facing sectors often need to understand how travel activity affects their members and markets.
Tourism Economics brings independent analysis to that question. As part of Oxford Economics, we combine globally recognized economic modeling with deep expertise in travel, tourism, and the visitor economy.
Our work gives associations a credible foundation for communicating with members, stakeholders, public-sector partners, and the media. It also helps organizations build a body of evidence over time, so each new report, benchmark, or analysis strengthens the industry story rather than starting from scratch.
Tourism Economics works with travel and tourism associations, as well as associations in adjacent industries affected by visitor activity. This can include industries connected to hospitality, attractions, events, meetings, gaming, transportation, retail, restaurants, and other parts of the visitor economy.
Yes. Many industries are shaped by travel and visitor activity even if they do not define themselves as travel businesses. If visitor spending, business travel, events, or tourism-related demand affects your members, Tourism Economics can help quantify that connection.
Associations use our work for member reporting, industry benchmarking, media outreach, policy discussions, strategic planning, funding conversations, and public communications. The goal is to give the organization a credible, independent view of the industry’s scale, trends, and economic contribution.
Member surveys can be valuable, but they are usually limited to what members choose to report. Tourism Economics adds independent economic modeling, travel-sector expertise, and broader market context, giving associations a third-party view that can complement member-supplied data.