Who We Help
Attractions, Events & Sports
We help attractions, events, venues, and host destinations measure their impact, evaluate opportunities, and communicate the value they create.
What We’re Seeing
Attractions, events, and sports experiences create value that extends well beyond attendance. A major event, venue, attraction, tournament, or entertainment district can shape hotel demand, local spending, jobs, tax revenues, brand visibility, and community activity.
But that value is not always easy to measure or explain. Leaders are often asked to show what an experience contributes, how it supports broader business or destination goals, and why continued investment matters.
The question is not only how many people came through the gate. It is what their activity means for the surrounding economy, the visitor ecosystem, and the stakeholders making decisions about what comes next.
How We Help
We help organizations turn attendance, visitation, spending, and operating data into credible economic analysis. We partner to answer questions like: What value does this activity generate? How does that value change by audience, timing, location, or scale? What would a new event, expansion, renovation, or investment mean for the local economy?
Our work gives organizations a clearer way to communicate impact to public-sector partners, investors, sponsors, boards, community stakeholders, and internal leadership teams.
For many organizations, that starts with an independent economic impact study. From there, we can support deeper analysis around visitor behavior, market opportunity, demand forecasting, scenario planning, return on investment, or the long-term role within the visitor economy.
Why We Partner
A new venue, a major event, or a capital expenditure project rarely moves forward on enthusiasm alone. And often, attractions, events, venues, and sports organizations sit at the intersection of travel, entertainment, real estate, hospitality, local business, and public-sector priorities. Their impact does not fit neatly into a single dataset.
Tourism Economics brings structure and credibility to that complexity. As part of Oxford Economics, we combine globally recognized economic modeling with deep travel-sector expertise, helping organizations measure how visitor activity moves through a local or regional economy.
Our analysis is built to be independent, defensible, and useful in real decision-making. Whether an organization is evaluating a major event, planning a capital investment, strengthening a sponsorship case, or helping stakeholders understand its role in the visitor economy, we provide the evidence needed to make that value clear.
Frequently Asked Questions
We work with organizations whose activity depends on visitor attendance, live experiences, events, venues, attractions, sports, or entertainment-related travel. This can include attractions, event owners, venue operators, sports organizations, host destinations, tourism offices, universities, and related partners.
No. The scope can be scaled to the size of the organization, event, or decision. Some engagements focus on a single event, venue, attraction, or investment. Others look across a broader calendar, district, portfolio, or destination strategy.
An economic impact study can help show how visitor activity, operations, and related spending support jobs, business sales, tax revenues, and broader economic activity. It can also help stakeholders understand how an event, attraction, venue, or sports activity contributes to the surrounding visitor economy.
Yes. Tourism Economics provides independent analysis that organizations can use to support funding discussions, sponsorship conversations, investment decisions, public-sector engagement, or internal planning. We do not act as a lobbyist or political advisor, but our work often provides the credible evidence needed for those conversations.