Who We Help
Cruise
We help the cruise industry understand market performance, evaluate investment, measure impact, and plan with a clearer view of where the industry is headed.
What We’re Seeing
Cruise is shaped by decisions made across the entire sector: where ships deploy, which ports are added or expanded, how itineraries evolve, and how destinations and communities prepare for the passengers.
Each decision depends on a clear view of the market. Cruise lines need to understand deployment, demand, and competitive positioning. Ports and investors need to evaluate capacity, infrastructure, and long-term opportunity. Destinations need to understand what cruise activity contributes locally, impacts communities, and how that value is changing over time.
How We Help
Tourism Economics helps cruise organizations connect industry data with the decisions they need to make. From port investment strategy and market opportunity to economic impact and passenger activity, we support questions stakeholders need to answer.
That work can take different forms depending on the need. Some clients require bespoke analysis, assessments, and strategy support. Others use the Cruise Intelligence Platform for ongoing visibility into deployment, port activity, pricing, and cruise market performance. Many use both as their needs evolve.
Specialized Expertise for the Cruise Industry
Global cruise industry opportunities vary greatly by market and impact every area of the wide-reaching sector ecosystem differently.
As part of Oxford Economics, Tourism Economics brings independent state-of-the-art economic modeling and cruise-specific expertise to those questions. Our work helps organizations understand what is happening across the sector, what it means in a specific market, and how to communicate those findings with confidence.
Frequently Asked Questions
We work with all areas and adjacent-areas of the cruise sector: cruise lines, port authorities, government ministries overseeing port development, port investors and operators, regional port associations, and the destinations and communities where cruise activity takes place.
No. Some clients come to us at the investment and planning stage for a new port or terminal. Others are established ports or destinations that need ongoing performance data, competitiveness benchmarking, or an economic impact study to support a funding or policy decision.
Cruise advisory is bespoke project work: port investment planning, development and business case support, economic impact studies, and consumer research. The Cruise Intelligence Platform is a subscription data service covering deployment, passenger volume, and pricing across ports and destinations worldwide. Many clients use one to start and add the other as their needs grow.
Yes, both. Our economic impact studies quantify the jobs, spending, and value tied to cruise activity, evidence you can use to support a project, a permit, or public communication. For ports and destinations already operating, the same data supports ongoing benchmarking and year-over-year reporting on how cruise activity is performing.