Consulting and Impact Studies

Cruise Consulting and Economic Advisory 

We help the cruise industry measure impact, understand market dynamics, and plan for the future of cruise.

Bespoke Research for Cruise Decisions 

Cruise decisions don’t live on an island. They sit within a larger system of ports, passengers, infrastructure, policy, investment, and local economic impact. A destination may need to understand the value cruise brings to its economy. A port may need to assess future demand or competitive position. A cruise line, investor, or government entity may need evidence to evaluate growth opportunities or guidance on infrastructure investment and long-term planning.

Our team of specialists brings those questions into focus by providing clear answers through custom economic analysis, market research, forecasting, and strategic planning.  We tailor each engagement to the decision at hand, providing the evidence and insight clients need to assess opportunities and plan what comes next.  

What You Can Do 

  • Measure cruise’s economic impact on ports, destinations, and regions 
  • Understand passenger and crew spending, and local business activity 
  • Forecast cruise demand, capacity, and market trends 
  • Evaluate and develop policies to support cruise competitiveness and growth 
  • Support port development, investment, and stakeholder decisions from start to finish 
Aerial view of a large cruise ship departing a Mediterranean coastal town, with a marina full of sailboats, terracotta-roofed buildings, and forested hills in the background.

Answering the Questions That Shape Cruise Strategy 

Measure Economic Value 

Understand how cruise activity translates into spending, jobs, GDP, wages, and tax revenue, with analysis that helps stakeholders communicate value and support decisions. 

Understand Passenger Behavior 

Unlock insight into who cruise visitors are, what they value, where they go, how they spend, and how they interact with the destination. 

Plan for the Future 

Evaluate demand, capacity, competitiveness, infrastructure needs, market opportunities, and port investment plans with research designed for action. 

Cruise-Specific Insight, Built on Economic Rigor 

We combine primary research, proprietary cruise intelligence, and economic modeling to connect cruise activity with measurable outcomes. Depending on the engagement, analysis may draw from passenger and crew surveys, deployment data, pricing and capacity trends, future cruise ship orders, business and government input, official statistics, and Oxford Economics’ global models. 

That breadth matters because cruise activity affects places in different ways. The right analysis must account for the scale of operations, the behavior of visitors, the structure of the local economy, and the market forces shaping future demand. 

As an independent, third-party research and advisory firm, Tourism Economics brings a market-wide perspective without a commercial stake in any port, operator, or development outcome. 

Frequently Asked Questions

What services does cruise consulting encompass?

Tourism Economics works with clients on bespoke projects to measure economic impact, understand markets, forecast demand, or plan for future growth or investment. We also advise across the full port development journey—from market studies, investment analysis, and deal structuring for new ports or port redevelopment—to competitive analysis of ports already in operation.  

Who benefits from cruise consulting work?

Cruise lines, industry associations, port authorities, destinations, governments, investors, and cruise-adjacent organizations use cruise consulting when they need independent analysis to guide decisions, support planning and investment, or communicate the value of cruise activity.  

How is cruise consulting different from the Cruise Intelligence Platform? 

Cruise consulting is bespoke research and advisory work designed around a specific question, market, destination, port, or investment decision. The Cruise Intelligence Platform is a subscription data service that provides ongoing data and insight into deployment, passenger volume, pricing, and cruise market performance worldwide.  

Can a report help justify public funding or approvals for a port project?

Yes. Economic impact analysis can quantify the jobs, spending, and tax revenue associated with a port project, while demand forecasting can assess its market basis, and investment advisory can ensure appropriate scale and business planning. Together, these analyses can inform funding and approval processes, as well as support communication with government officials, stakeholders, and the public.  

How do we get started?

Talk to our team about the decisions you need to make. We will scope the engagement to your goals, geography, timeline, available data, and stakeholders. 

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