We help the cruise industry measure impact, understand market dynamics, and plan for the future of cruise.
Cruise decisions don’t live on an island. They sit within a larger system of ports, passengers, infrastructure, policy, investment, and local economic impact. A destination may need to understand the value cruise brings to its economy. A port may need to assess future demand or competitive position. A cruise line, investor, or government entity may need evidence to evaluate growth opportunities or guidance on infrastructure investment and long-term planning.
Our team of specialists brings those questions into focus by providing clear answers through custom economic analysis, market research, forecasting, and strategic planning. We tailor each engagement to the decision at hand, providing the evidence and insight clients need to assess opportunities and plan what comes next.
What You Can Do

Understand how cruise activity translates into spending, jobs, GDP, wages, and tax revenue, with analysis that helps stakeholders communicate value and support decisions.
Unlock insight into who cruise visitors are, what they value, where they go, how they spend, and how they interact with the destination.
Evaluate demand, capacity, competitiveness, infrastructure needs, market opportunities, and port investment plans with research designed for action.
We combine primary research, proprietary cruise intelligence, and economic modeling to connect cruise activity with measurable outcomes. Depending on the engagement, analysis may draw from passenger and crew surveys, deployment data, pricing and capacity trends, future cruise ship orders, business and government input, official statistics, and Oxford Economics’ global models.
That breadth matters because cruise activity affects places in different ways. The right analysis must account for the scale of operations, the behavior of visitors, the structure of the local economy, and the market forces shaping future demand.
As an independent, third-party research and advisory firm, Tourism Economics brings a market-wide perspective without a commercial stake in any port, operator, or development outcome.
Tourism Economics works with clients on bespoke projects to measure economic impact, understand markets, forecast demand, or plan for future growth or investment. We also advise across the full port development journey—from market studies, investment analysis, and deal structuring for new ports or port redevelopment—to competitive analysis of ports already in operation.
Cruise lines, industry associations, port authorities, destinations, governments, investors, and cruise-adjacent organizations use cruise consulting when they need independent analysis to guide decisions, support planning and investment, or communicate the value of cruise activity.
Cruise consulting is bespoke research and advisory work designed around a specific question, market, destination, port, or investment decision. The Cruise Intelligence Platform is a subscription data service that provides ongoing data and insight into deployment, passenger volume, pricing, and cruise market performance worldwide.
Yes. Economic impact analysis can quantify the jobs, spending, and tax revenue associated with a port project, while demand forecasting can assess its market basis, and investment advisory can ensure appropriate scale and business planning. Together, these analyses can inform funding and approval processes, as well as support communication with government officials, stakeholders, and the public.