Quantify the Economic Value of Travel 

Tourism’s Value Is Easy to Feel. It’s Harder to Demonstrate.

Travel creates value in more ways than one: visitors in a destination, guests at a property, attendees at an event, passengers moving through an airport or cruise port, or travelers influenced by a platform or campaign. But that value is often spread across spending, jobs, supplier purchases, wages, and tax revenue. 

To make the case in a boardroom, budget hearing, funding application, or policy conversation, you need more than a rough estimate. You need rigorous, independent economic analysis tailored to the specifics of your market and goals.

Economic Impact Built Around Your Question 

Tourism Economics builds independent economic impact studies that quantify what travel activity is worth: in visitor spending, business sales, jobs, wages, and tax revenue. Each engagement is calibrated to the geography, audience, industry, asset, or activity you need to measure, so the results reflect your actual economic context, not a generic template.  

What you can do:

• Quantify the full economic contribution of your work, destination, or industry  
• Measure direct, indirect, and induced impacts across spending, employment, and tax revenue 
• Build the evidence base for funding and policy decisions, investment cases, and stakeholder communications 
• Compare scenarios, markets, or assets using a consistent, defensible methodology 

Globally Recognized Methodology That Holds Up to Scrutiny

Every study starts with the specifics of your question: the geography, the activity, the audience, and the data available. We quantify visitor spending and employ an input-output model built to align with your geography to calculate employment, wage, tax, and industry data—all grounded in Oxford Economics’ rigorous economic modeling and Tourism Economics’ travel expertise. The result is a study calibrated to the structure of your focus, not a national average applied across the board.

As an independent, third-party research firm, our team responds to complex questions with credible answers that stakeholders can trust.

Built for Every Corner of the Travel Economy 

Tourism Economics conducts economic impact studies across the full breadth of travel and tourism: destinations and tourism boards, hotels and attractions, cruise lines and airports, technology and booking platforms, industry associations, and the governments and agencies that support them. Whatever role you play in travel, the model is built around your business. The common thread is not size or sector. It is the need to quantify travel’s value in a way stakeholders can trust. 

What a Study Includes 

Every economic impact study includes: 

• Economic output: Total economic activity generated, including GDP, direct, indirect, and induced effects
  
• Employment: Jobs supported across the value chain
  
• Wages and income: Household earnings tied to your industry, market, asset, or event 
  
• Tax revenue: Fiscal contributions to relevant state and local governments 
  
• Visitor and operational spending: Category-level spending by trip purpose and visitor origin
  
• Custom scenarios: Modeling for proposed developments, policy changes, or funding cases

Plus, a detailed report, an executive summary built for non-technical audiences, and direct support from our consulting team to help present findings to your stakeholders.