Who We Help

Destinations

Tourism Economics helps destinations understand demand, plan for change, measure impact, and make confident decisions for the visitor economy.

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What We’re Seeing

Destination leaders are managing a more complex visitor economy than ever. Demand patterns are shifting, markets are evolving, and stakeholders want clearer evidence that tourism is contributing to communities, businesses, and long-term destination priorities.

The challenge is not simply driving demand. It is understanding how visitor activity affects the full destination ecosystem—and having credible data to guide decisions as conditions change.

How We Help

Tourism Economics partners with destinations to turn data into decisions. We help tourism offices and destination organizations measure performance, forecast demand, evaluate markets, understand visitor behavior, quantify economic impact, and communicate the value of tourism to the people who shape policy, funding, and investment.

For some destinations, that starts with an independent economic impact study. For others, it means building an ongoing business intelligence program, improving forecasts, evaluating an event or campaign, or answering a specific strategic question with custom analysis.

A guest hands a credit card to a hotel front desk agent at check-in, with a brass service bell and laptop visible on the counter.

The U.S. Capitol building illuminated at dusk, with warm golden lighting on its neoclassical facade and dome set against a dramatic blue cloudy sky.

Built for Destinations of Every Scale

From local and regional destination organizations to state, provincial, and national tourism offices, Tourism Economics supports destinations across geographies, budgets, and stages of growth.

As part of Oxford Economics, we bring global economic rigor to travel-specific questions. Our work is independent, defensible, and built to be used, helping destination leaders align stakeholders, advocate for investment, and plan with greater confidence.

Frequently Asked Questions

What kinds of destination organizations does Tourism Economics work with?

Tourism Economics works with destination organizations of many sizes and structures, including local and regional tourism offices, convention and visitor bureaus, state and provincial tourism offices, national tourism organizations, and destination partners.

Do you only work with large-scale destinations?

No. We scale our work to the destination’s needs, data environment, and budget. Some engagements are focused studies tied to a specific question, while others support ongoing intelligence, forecasting, or stakeholder reporting.

What kinds of questions can Tourism Economics help destinations answer?

We help destinations understand market performance through hotel and short-term rental supply, lodging tax collections, and card-spend and mobile location data; forecast future demand using sales pace and booking data, air capacity and forward air passenger data, flight and hotel search signals, and macroeconomic forecasts; measure economic impact by translating visitor spending into jobs, GDP, wages, and tax revenue; evaluate campaigns and events through attribution, event impact, and visitation data; assess opportunities via origin-market analysis and competitive benchmarking; and communicate the value of tourism to stakeholders with funding and budget analysis, DMO benchmarking, and ROI narratives built for boards, councils, and legislators.

Do you offer one-time studies or ongoing support?

Both. Some destinations come to us for a single impact study, forecast, or strategic analysis. Others work with us through ongoing platforms, reporting programs, or advisory relationships.

How do we get started?

Contact our team to talk through the questions your destination is trying to answer. We will recommend the right starting point based on your goals, data, timeline, and stakeholders.