David Wells

David is Director of Attribution Partnerships at Tourism Economics, focused on helping destinations and agencies understand the Media Impact Calculator and Website Impact Calculator — tools that quantify influenced visitation and economic impact for optimization, planning and advocacy. David has worked in tourism marketing since 2010, bringing deep familiarity with the challenges destinations and agencies face. At JNS Next, he led strategy and marketing communications as Senior Vice President of Marketing, overseeing campaigns for clients including Visit Palm Springs, Visit Dallas, Choose Chicago, Tahiti Tourism, and Visit Huntington Beach, among others. David also lead marketing and communications at Sonoma Valley Visitors Bureau. That hands-on experience across diverse destination types informs how he supports partners today. David earned his CDME (Certified Destination Management Executive) credential through Destinations International in 2024.