Sean Morgan

As Head of Travel Industry Research at Tourism Economics, an Oxford Economics company, Sean leads research initiatives that help destinations, travel businesses, and industry organisations better understand changing travel patterns, consumer behaviour, and emerging industry trends. Sean specialises in designing and delivering studies that address complex business and industry challenges, enabling clients to make more effective, evidence-based decisions. His work focuses on transforming robust data and analysis into clear, actionable insights that support strategy development, policy formation, and commercial planning. Working closely with clients and multidisciplinary teams, Sean develops innovative approaches tailored to specific objectives and business needs. Throughout his career, he has led complex projects across diverse travel markets and industry topics, consistently delivering high-quality analysis and practical recommendations that drive measurable impact. His expertise includes extensive work in the cruise sector, as well as evaluating visitor experiences and the economic impacts of major events.