Adam Sacks

Adam Sacks has spent thirty years learning that economics, like music, rewards those who can hear what others miss. As President of Tourism Economics, an Oxford Economics subsidiary, he leads rigorous, analytically grounded consulting for governments, destinations, airlines, hotel chains, resort developers, and major industry associations worldwide. His analysis has shaped government policy and underpinned billions of dollars in capital investment decisions. He also manages travel forecasts that have consistently guided the industry through uncertain times. A lifelong guitarist, Adam brings the same disciplined ear to economic analysis — listening carefully, finding the signal in the noise, and delivering insights that resonate with decision-makers. He speaks frequently before governments, industry associations, and corporate leadership teams, translating complex economic forces into clarity that drives real decisions.