Tourism Key Themes 2026

Global travel will defy the economic slowdown in 2026. While global GDP growth is expected to ease, international travel demand is forecast to accelerate, supported by improving sentiment and region-specific tailwinds.

Growth dynamics will vary: the US is expected to see only modest gains following tariff-fueled declines, while travel to Asia-Pacific strengthens as China’s outbound market recovers with support from economic stimulus. The Middle East is also poised for a rebound as geopolitical tensions ease.

The Global Tourism Key Themes 2026 report examines the structural and cyclical forces shaping this outlook. From travelers’ increasing focus on value-for-money and the expanding role of AI in trip planning—particularly among younger travelers—to the growing influence of major events and shifting destination rankings, the report provides a comprehensive view of what’s driving global tourism performance. Download the full report to explore the trends, risks, and opportunities that will define travel in 2026.