August 31, 2026
- 2:00 pm
The 2026 FIFA World Cup wrapped after 104 matches and more than five weeks of competition across North America.
Join Tourism Economics for a data-led look at what happened across the US. What did hotel performance reveal across host markets and submarkets? Where and when was performance strongest, how did patterns differ across destinations and hotel segments, and what does the data tell us about an event of this magnitude?
We’ll take a look at how overseas visitation panned out, plus, the experience on the ground: from community engagement to the ways data informed decision-making and helped destinations prepare for and activate around the tournament.
Together, we’ll unpack the patterns, differences and lessons that emerged, and what destinations and the broader travel industry can take away from World Cup 2026.
Speakers
- Martha Sheridan – President and CEO, Meet Boston
- Cindy Decker – Director of Market Insights, Tourism Economics
- Patrick Smyton – Director of Analytics, Tourism Economics
- Andrew Turner – Senior Economist, Tourism Economics
