Plain Sailing: New Insights into Global Cruise Growth and Consumer Trends

With capacity expanding and demand remaining strong, the session will provide valuable insight into how changing consumer trends are shaping the competitive landscape and influencing the future direction of the industry. Whether you are involved in cruise operations, tourism development, destination planning, or investment strategy, this webinar will deliver actionable insights into one of the fastest-growing segments of global travel.

Join our in-house cruise experts for an exclusive webinar exploring the latest findings from our Cruise Trends Survey, a comprehensive study of cruise consumers across key source markets including the United States and the UK. As the global cruise sector continues its rapid expansion, the survey provides a timely view of how the industry is performing against evolving customer expectations and where the next opportunities for growth are emerging.

The webinar will examine passenger preferences across areas such as ship size, cruise segments, destination interest, and regional cruising trends. We will also explore how consumer priorities are evolving in a fast-changing travel environment, including the factors influencing booking decisions among both experienced cruisers and new-to-cruise travellers.

Speakers

• Sean Morgan – Head of Travel Industry Research, Tourism Economics
• Christian Savelli – Director, Cruise Analytics, Tourism Economics